Monday, May 5, 12:30-6:30 p.m.
College of Southern Maryland Prince Frederick campus, Building B
Registration starts at 12:30 p.m.
12:30-1 p.m.: Registration/Visit Vendors
1-2 p.m.: Ready Set Go for Business Start-ups
This workshop is designed to help entrepreneurs develop an awareness of various aspects of starting a business. Additional information will be shared with participants on the Maryland Small Business & Technology Development Center, its services and what to expect when entering the business world.
The speaker is Kathy MacAdams, a business counselor with the Maryland Small Business & Technology Development Center at the College of Southern Maryland. She has more than eight years of experience in budget, acquisition and program analyst work with the Department of the Navy. In addition, she has experience teaching a Strategic Management capstone course with a focus on corporate and business strategies. MacAdams has an Master of Science in Management from University of Maryland University College.
2-2:15 p.m.: Break/Visit Vendors
2:15-3:15 p.m.: The Basics of Crowd Funding
Crowd funding is becoming a popular way for entrepreneurs, startups and businesses to not only raise capital, but generate online marketing programs, conduct product testing, connect with like-minded people and much more. People who don’t take advantage of these opportunities could be leaving money on the table, or worse — spending it unnecessarily. In this presentation, attendees will not only share the basics of crowd funding — what it is and how to get involved — but the opportunities for ancillary service providers as well as the future of equity crowd funding.
Speaker Brian Raines is owner of Calvert Design Group, Inc., a Southern Maryland Internet marketing and Web design company founded in 2002 that serves clients nationwide. His expertise includes design, programming, content management software, Internet marketing and social media strategies and tactics. Prior to founding Calvert Design Group, Raines was instrumental in expanding the use of the Web in the U.S. Senate where he designed one of the first Senate websites for Sen. Bill Bradley in 1995. He also served as the webmaster for the U.S. Senate during the 106th Congress. In this capacity, he led his team to a prestigious Federal Design Award from the National Endowment for the Arts and the General Services Administration.
3:15-3:30 p.m.: Break/Visit Vendors
3:30-4:30 p.m.: Social Media Savvy
Learn how to leverage social media platforms such as Facebook, Twitter and YouTube to grow and support a business. Also discover ways to use social media to complement direct marketing efforts such as ad copy, press releases and promotional materials. The presenter will share tips on how to maximize Facebook, Twitter and YouTube, developing them into tools to grow a strong and healthy business.
Speaker Mindie Burgoyne is a writer and speaker who has launched and developed a second career by creatively using social media platforms. By day, she works for the State of Maryland assisting rural businesses and local governments with economic development issues. In her spare time, she writes books, operates four blog sites, writes for magazines and online publications (mostly about travel) and runs a successful speaking and training platform on harnessing the power of social media in business. A native Marylander, Burgoyne has lived most of her life between Baltimore and Washington, D.C., and now resides on the Eastern Shore.
4:30-6:30: Expo/Networking Reception
Contact: 410-535-4583; Email: firstname.lastname@example.org
NOTE: If you prefer to attend only the evening networking reception, please indicate that in your email request.